Tourism is the largest industry in Jammu as in the rest of the state. It is also a focal point for the pilgrims going to Vaishno Devi and Kashmir valley as it is second last railway terminal in North India.

All the routes leading to Kashmir, Poonch, Doda and Laddakh start from Jammu city. So throughout the year the city remains full of people from all the parts of India. Places of interest include old historic palaces like Mubarak Mandi, Purani Mandi, Rani Park, Amar Mahal, Bahu Fort, Raghunath Temple, Ranbireshwar Temple, Karbala, Peer Meetha, Old city and a number of shopping places, fun parks, etc.